Eddie Adams
Portfolio

Over 20+ years leading and mentoring high-performing teams to deliver national-scale digital content for web and tv.

Driving Results

+ $80M

Incremental revenue for AT&T Next from an innovative A/B testing initiative.
↓ 20%

Cost reduction by transitioning agency creative capabilities to the Digital organization.
$300M

Optimizations from leading the XTrack A/B testing team at AT&T.
2x

Increased A/B test execution rate from intake and process enhancements.
↑ 32%

Upselling lift for key add-ons through the “Real Talk” video initiative.

Endorsements

"Eddie is a rare leader who manages internal stakeholders while giving his creative team room to take risks and drive results. He knows how to sell through a vision and create wins."

-Mark Mirabile
Creative Director - RUPERT
"I have enjoyed a decades long professional relationship with Eddie Adams as both employee as well as client. Eddie is smart, tenacious, friendly and a great problem solver. I will be happy to work with him in any capacity and give him my full and proud recommendation."

—Paul Breslin
Executive Producer - Dos Rios Films
"Eddie's vast product knowledge, ability to pivot quickly when needed, and team player attitude helped achieve above-expected results on multiple high-profile programs. "

—Karolina Abbott
Associate Director, Digital, AT&T

I specialize in leading, optimizing, and scaling creative teams to achieve measurable revenue growth through cost-effective, data-driven, content creation.
By designing and scaling processes and workflows for high-velocity creative output and A/B experimentation.
I combine deep experimentation expertise with creative and process innovation. Whether it’s building initiatives or transitioning agency work in-house, I focus on both speed and sustainable impact.
I start with a clear understanding of business goals, map them to our capabilities, use all available data to inform creative decision making, execute the campaign, identify opportunities for optimization and enhancement, and iterate.
Aside from representing the AT&T brand for over 10 years I have had the privilege of partnering with other amazing brands such as Apple, Samsung, Warner Brothers and DIRECTV. Prior to AT&T I was fortunate to work on projects for other F500 companies such as Microsoft and Amazon.